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Instagram's current logo uses a gradient that runs from yellow and orange through pink and purple to blue. This post lists each colour in the palette with its hex and RGB code so designers can match it in posts, stories and brand assets, and shows how the flat logo differs from the earlier skeuomorphic camera icon.
Instagram, the popular photo and video-sharing social media platform, has recently updated its logo and color palette for 2024. The new logo and color palette reflect a modern and sleek look, representing Instagram's commitment to staying up-to-date with the latest design trends.
In this article, we will take a closer look at Instagram's new logo and color palette, providing you with the hex and RGB codes for each color.
New Instagram Logo:
Instagram's new logo features a more simplified, flat design, replacing the old logo's skeuomorphic icon. The new logo has a vibrant and colorful gradient background, with a white camera icon in the middle. The gradient background features shades of pink, orange, yellow, blue, and purple. The new logo reflects Instagram's evolution from a simple photo-sharing platform to a more diverse and vibrant social media platform.
New Instagram Color Palette:
Along with the new logo, Instagram has also updated its color palette. The new palette features a combination of bright and bold colors, creating a more visually striking appearance. Here are the hex and RGB codes for each color in the new Instagram color palette:
Pink:
Hex Code: #F8334A
RGB Code: 248, 51, 74
Orange:
Hex Code: #FCAB10
RGB Code: 252, 171, 16
Yellow:
Hex Code: #FFE633
RGB Code: 255, 230, 51
Blue:
Hex Code: #2477B3
RGB Code: 36, 119, 179
Purple:
Hex Code: #7C528F
RGB Code: 124, 82, 143
These colors can be used to create a variety of design elements for Instagram, including profile and cover images, social media posts, and more. The new color palette is versatile and can be used to create a wide range of designs, from simple and elegant to bold and attention-grabbing.
Instagram's new logo and color palette for 2024 represent the platform's commitment to staying current with design trends while maintaining its vibrant and engaging social media presence. The new logo and color palette are a reflection of the platform's evolution and growth, and we can expect to see many more exciting changes and updates in the future.
