Google Ads Management That Protects Your Budget and Wins Qualified Leads
SEO SMO HUB manages Google Ads for businesses that want clicks to become enquiries and sales. The service covers Search, Display, Shopping, Performance Max, YouTube and remarketing, with conversion tracking, a clear ROAS or CPA target and weekly reports. You pay a flat monthly management fee, and ad spend goes directly to Google.
Sound familiar?
- Your ad budget disappears into broad keywords and irrelevant clicks, and you cannot see which spend produced a lead.
- Your agency charges a percentage of ad spend, so its income grows when your budget grows, whether or not your results do.
- Conversions are not tracked properly, so every optimization decision is a guess and every report shows clicks instead of revenue.
What you get
Setup and strategy
- A paid account audit and setup, market-level competitive research, and a clear ROAS or CPA target before spend scales
- Campaigns managed: 2 at Launch, 4 at Scale, 8 at Dominate and unlimited at Enterprise, with keyword research from 30 to 300 keywords
- Ad groups and ad copy written for each campaign, with 3 to 8 ad groups per campaign and 3 to 5 or more ad copies per group
- Google Tag Manager, GA4 and conversion tracking set up in every tier, plus a landing page audit
- Landing page creation from Scale: one per quarter at Scale and two a month at Dominate
Campaign types included
- Search campaigns and remarketing or RLSA in every tier
- Display or GDN campaigns and Dynamic Search Ads from the Scale tier
- Shopping, Performance Max and YouTube video ads from the Dominate tier
- LinkedIn and Meta ads as an add-on at Dominate, and included at Enterprise
Optimization and management
- Bid strategy management: manual at Launch, smart bidding at Scale and AI bidding at Dominate
- Negative keyword management weekly at Launch, daily at Scale and Dominate, and real-time at Enterprise
- A/B ad testing, audience segmentation, device and location targeting, and ad schedule optimization
- Search term analysis monthly at Launch up to daily at Enterprise, plus Quality Score and ROAS or CPA optimization
Reporting and support
- Weekly performance reports and a monthly strategy review in every tier
- ROI and revenue attribution, and competitor ad spy reports monthly at Scale, bi-weekly at Dominate and weekly at Enterprise
- A dedicated ads manager from Scale, and strategy calls from one 30-minute call a month to unlimited at Enterprise
How Our Google Ads Management Works
Every engagement starts with a paid account audit, market-level competitive research and a clear ROAS or CPA target. Management fees pay for strategy, setup and active optimization. The ad spend itself is paid directly to Google by you, so it never passes through us and you always see where the money goes.
The management fee is a flat monthly retainer, not a percentage of spend. That keeps our incentive on return on ad spend instead of budget inflation. For enterprise accounts above 50,000 dollars a month in spend, a hybrid model with a base fee plus 8% of spend is available.
Which Google Ads Tier Fits Your Budget
Launch suits businesses spending up to 3,000 dollars a month on ad spend, with two Search campaigns and weekly reporting. Scale covers 3,000 to 15,000 dollars with Display, smart bidding and a dedicated ads manager. Dominate covers 15,000 to 50,000 dollars across Shopping, Performance Max and YouTube. Enterprise is for spend above 50,000 dollars.
If your spend sits between tiers, the free audit tells us which one matches. Moving up or down at a monthly renewal is normal as budgets change, and only the minimum term of the tier applies.
Who This Service Is For
It fits lead generation and e-commerce businesses that already know what a customer is worth and want paid search to scale against that number. It also suits advertisers who inherited a messy account and need an audit before any new spend.
It is not a fit if you need a promise of fixed results in the first week. The initial optimization period is 30 to 60 days, and the improvement we expect shows by Month 2 once data has built up.
How the work runs
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Discovery call
A 60-minute call covers your offer, margins, current ad accounts, competitors and the ROAS or CPA you need for the campaigns to make money.
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Audit and 90-day roadmap
In 3 to 5 days we audit your ad accounts, tracking and landing pages, then deliver a prioritized 90-day roadmap with budgets, targets and milestones.
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Launch within 14 days
Tracking, tag setup and the first campaigns go live within 14 days of contract signing, so spend starts against a measurable goal.
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Reporting you can read
You get a weekly performance summary, a monthly analytics report that ties spend to leads and revenue, and a monthly strategy call to adjust the plan.
Frequently asked questions
Is your fee a percentage of my ad spend?
No. The management fee is a flat monthly retainer, so our incentive is your return on ad spend and not budget inflation. The one exception is Enterprise: accounts above 50,000 dollars a month in spend can use a hybrid of a base fee plus 8% of spend, and spend above the managed range carries a 10% overage fee.
Who pays Google for the ads?
You do, directly to Google, from your own ad account. Our fee covers strategy, setup and optimization only, and your ad spend is always separate. This keeps billing transparent: you see every rupee or dollar spent in Google Ads, and you retain ownership of the account and its data.
How soon will I see results?
Plan for an initial optimization period of 30 to 60 days while campaigns collect data, with performance improvement expected by Month 2. Search campaigns can produce leads in the first weeks, but we do not promise specific returns. Weekly reports show spend, leads and cost per result, so progress is visible from the start.
What is included in each tier?
Every tier includes an account audit, Tag Manager and GA4 conversion tracking, a landing page audit, search campaigns, remarketing, weekly reports and a monthly strategy review. Scale adds Display, Dynamic Search Ads and smart bidding. Dominate adds Shopping, Performance Max, YouTube and AI bidding. Enterprise covers all campaign types and custom scope.
What are the contract terms and setup fee?
The minimum engagement is 3 months for Launch and Scale, 6 months for Dominate and 12 months for Enterprise, paid 100% upfront monthly. A one-time account setup or restructure fee of 300 dollars applies and is waived for commitments of 6 months or more. Cancelling needs 30 days written notice.
Can I add Bing Ads, Amazon Ads or conversion rate optimization?
Yes. Add-ons are priced separately: Microsoft Ads management, Amazon Ads management, conversion rate optimization, call tracking setup and ad creative design for static or animated banners. Landing page design and CRO projects are quoted separately by scope, and each add-on is agreed in writing before work starts.
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