Free AdSense Revenue Calculator
An AdSense revenue calculator estimates ad income from numbers you provide. Enter your daily page views and either the ad click-through rate and cost per click, or the page RPM from your AdSense report, and this free tool returns the estimated earnings per day, month and year. The results are estimates from your inputs, not a forecast of what Google will pay.
AdSense Revenue Calculator
Calculators and Converters
About this tool
There are two ways to estimate. The click method multiplies page views by the ad units on each page to get ad impressions, applies your click-through rate to get clicks, and multiplies by the average earnings per click. The RPM method is simpler: page RPM is the revenue per thousand page views, so daily earnings are page views divided by 1,000 times RPM. Fill in either method, or both to compare them. The tool does not supply any default CTR, CPC or RPM, because these vary widely by niche, country, device, season and page layout.
Take your real figures from your own AdSense report: the Performance report shows clicks, impressions, CTR, cost per click and page RPM for any date range. Use a recent, steady period, not your best day. Change one number at a time to see which one matters most to your income. If you plan a new site, the estimate is only as good as the assumptions you enter, so label them as assumptions in any plan you share.
Remember what the estimate leaves out. AdSense pays after Google's revenue share, the figures in your report are already net of it, but taxes, payment fees, invalid traffic deductions and currency conversion can change what you receive. Traffic is rarely flat either: seasonality and algorithm changes move it, so use the yearly figure as a planning guide with a wide margin, not as income you can count on.
Frequently asked questions
How is AdSense revenue calculated?
There are two common ways. Clicks method: page views times ad units per page gives impressions, times CTR gives clicks, times cost per click gives earnings. RPM method: page views divided by 1,000, times your page RPM. Both are shown here when you fill in the inputs, using your own numbers.
What CTR, CPC or RPM should I enter?
Use your own figures from the AdSense Performance report for a recent period. The tool deliberately does not pre-fill typical values, because rates differ by niche, country, device and layout, and a made-up average would give a misleading answer. If you have no data yet, test a few values and treat the result as a scenario.
What is the difference between page RPM and impression RPM?
Page RPM is revenue per 1,000 page views, whatever the number of ads on the page. Impression RPM is revenue per 1,000 ad impressions. This tool uses page RPM because page views are the number most site owners know. Pick page RPM in your report when you copy the figure.
Why is my real income different from the estimate?
Traffic varies by day and season, your mix of countries and devices changes the rates, and some clicks are removed as invalid traffic. The estimate also assumes the inputs stay constant. Compare it to actual earnings over several weeks to see how close your inputs were.
How many page views do I need for a target income?
Work backwards from your own RPM: divide the daily income you want by your RPM and multiply by 1,000. For example, at a page RPM of 2 and a target of 10 per day, you would need 5,000 page views a day. Try your own RPM in the calculator and adjust the page views until you reach the target.