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Pinterest Ads Packages for Visual Brands

These are monthly management plans for Pinterest ads. They use the same tier structure as our paid social service: Starter manages up to 2,000 dollars of ad spend, Growth adds Shopping ads, catalog feeds and Idea Pins, and Performance and Full-Funnel scale spend. Pinterest can also be added to a Meta Ads package for 350 dollars per month. Ad spend is paid directly to Pinterest.

Starter

Pinterest only, for ad spend up to $2k a month

$499 /mo

≈ ₹48,300/mo

  • Ad spend managed: up to $2k per month
  • Pinterest Business account setup
  • Pinterest Tag and Conversions API (CAPI) installation
  • Custom conversion events: 3
  • Active ad campaigns: 2
  • Keyword and interest targeting: Basic
  • Lookalike audiences: 1
  • Seasonal campaign planning: Basic
  • Pin creative design: Add-on
  • Creative refresh cycles: Quarterly
  • Budget pacing and optimization: Weekly

Performance

Scaled campaigns for ad spend of $10k to $40k

$1,800 /mo

≈ ₹174,000/mo

  • Ad spend managed: $10k to $40k per month
  • Pinterest Business account setup
  • Pinterest Tag and Conversions API (CAPI) installation
  • Custom conversion events: 15
  • Catalog and product feed setup
  • Active ad campaigns: 8
  • Pinterest Shopping ads
  • Idea Pins and video pins
  • Carousel and collection ads
  • Keyword and interest targeting: Advanced
  • Lookalike audiences: 5
  • Seasonal campaign planning: Full
  • Pin creative design: 4/mo
  • UGC strategy
  • Creative refresh cycles: Monthly
  • Budget pacing and optimization: Daily
  • GA4 attribution report
  • Dedicated ads manager

Full-Funnel

Custom scope for spend above $40k a month

Custom

Quoted after your free audit

  • Ad spend managed: $40k+ per month
  • Pinterest Business account setup
  • Pinterest Tag and Conversions API (CAPI) installation
  • Custom conversion events: Custom
  • Catalog and product feed setup
  • Active ad campaigns: Unlimited
  • Pinterest Shopping ads
  • Idea Pins and video pins
  • Carousel and collection ads
  • Keyword and interest targeting: Custom
  • Lookalike audiences: Custom
  • Seasonal campaign planning: Full
  • Pin creative design: Unlimited
  • UGC strategy
  • Creative refresh cycles: Bi-weekly
  • Budget pacing and optimization: Real-time
  • GA4 attribution report
  • Dedicated ads manager

Compare tiers

Feature Starter Growth Performance Full-Funnel
Plan basics
Ad spend managed Up to $2k $2k to $10k $10k to $40k $40k+
Platform Pinterest Pinterest Pinterest Pinterest
Platform and setup
Pinterest Business account setup Included Included Included Included
Pinterest Tag and Conversions API (CAPI) installation Included Included Included Included
Custom conversion events 3 8 15 Custom
Catalog and product feed setup Not included Included Included Included
Campaign management
Active ad campaigns 2 4 8 Unlimited
Pinterest Shopping ads Not included Included Included Included
Idea Pins and video pins Not included Included Included Included
Carousel and collection ads Not included Included Included Included
Keyword and interest targeting Basic Advanced Advanced Custom
Lookalike audiences 1 3 5 Custom
Retargeting campaigns Included Included Included Included
A/B testing (creative and copy) Basic Included Advanced Full CRO
Seasonal campaign planning Basic Full Full Full
Creative and copy
Ad copywriting Included Included Included Included
Creative briefs for designer Included Included Included Included
Pin creative design Add-on 2/mo 4/mo Unlimited
Video pin scripts Not included Included Included Included
UGC strategy Not included Not included Included Included
Creative refresh cycles Quarterly Monthly Monthly Bi-weekly
Optimization and reporting
ROAS bidding strategy Included Included Included Included
Budget pacing and optimization Weekly Daily Daily Real-time
Weekly performance report Included Included Included Included
Monthly strategy review Included Included Included Included
GA4 attribution report Not included Included Included Included
Dedicated ads manager Not included Included Included Included
Support channel Email Email+WA Slack+WA Slack+WA+Phone

Add-ons, priced separately

  • Pinterest can also be added to a Meta Ads package: +$350 per month (Pinterest Shopping Ads)
  • Pin creative design (static and animated): $200 to $600 per month
  • UGC (user-generated content) sourcing and management: $400 per month
  • Pinterest content management for organic pins, with an SMO plan: +$300 per month

Monthly plans run on a 3-month minimum term, then continue month to month.

INR prices follow the daily USD rate (1 USD = 96.73 INR, ECB, 9 Oct 2026).

Prices are starting points. You receive a fixed written quote after your free audit, before any commitment.

Minimum engagement: 3 months for Starter and Growth, 6 months for Performance, 12 months for Enterprise. Payment is 100% upfront each month; invoices are issued on the 1st and due within 7 days.

Ad spend is paid directly to the platform and is separate from the management fee.

Prices and tier scope for Pinterest follow our paid social tiers, scoped to Pinterest.

Initial optimization takes 30 to 60 days, with performance improvement expected by Month 2.

Pay by bank transfer (SWIFT or SEPA), PayPal, Wise or Stripe. Prices are in USD; EUR and GBP equivalents are available on request.

Read what this service covers in detail

Frequently asked questions

Should I choose Pinterest Ads or the Pinterest add-on for Meta Ads?

If Pinterest is one channel among several, add Pinterest Shopping Ads to a Meta Ads package for $350 per month. If Pinterest is a main channel and needs its own strategy, catalog feed, seasonal calendar and budget, choose a dedicated Pinterest Ads tier. The discovery call recommends one.

Is the ad spend included?

No. Ad spend is paid directly to Pinterest and is separate from the monthly fee. The tier follows the ad spend range you expect: up to $2k, $2k to $10k, $10k to $40k or above $40k a month. You control the budget and own the Pinterest account, tag data and audiences.

Do I need a product catalog to advertise on Pinterest?

Not at Starter, where campaigns drive traffic and leads through standard pins. Shopping ads need a clean product catalog feed, which we set up from the Growth tier. If your feed has missing images, prices or availability, fixing it is the first job in the 90-day roadmap.

Not Sure Which Tier Fits?

Run the free audit first. We recommend a tier based on your data and put the exact scope in writing, so you can compare before you commit.