Meta Ads Management for Facebook and Instagram That Pays Back
SEO SMO HUB manages Facebook and Instagram ads for e-commerce and lead generation businesses. The service covers Business Manager setup, Pixel and Conversion API tracking, audience research, creative strategy and daily optimization. Starter runs Meta only. Higher tiers add LinkedIn, TikTok and further platforms, and ad spend is paid directly to the platforms.
Isso soa familiar?
- You boost posts and run campaigns, but sales stay flat and nobody can say which audience or creative is actually working.
- Tracking broke after iOS updates, so Meta reports far fewer conversions than your orders and optimization is flying blind.
- The same ad has run for weeks, frequency is climbing, and results are slipping because the creative has gone stale.
O que você recebe
Platforms and setup
- Platforms managed: Meta (Facebook and Instagram) at Starter, Meta plus LinkedIn at Growth, plus TikTok at Performance, and all platforms at Full-Funnel
- Business Manager setup and Pixel and Conversion API (CAPI) installation in every tier
- Custom conversion events: 3 at Starter, 8 at Growth and 15 at Performance
- Catalog and product feed setup from the Growth tier
Campaign management
- Active ad campaigns: 2 at Starter, 4 at Growth, 8 at Performance and unlimited at Full-Funnel
- Campaign objectives: traffic and leads at Starter, all objective types from Growth, and account-based marketing at Full-Funnel
- Audience research and build, with 1 lookalike audience at Starter, 3 at Growth and 5 at Performance, plus retargeting in every tier
- Dynamic ads and carousel or collection ads from the Growth tier
- Meta lead gen forms in every tier, and LinkedIn lead gen forms from Growth
- Creative and copy A/B testing, basic at Starter, full from Growth
Creative and copy
- Ad copywriting and creative briefs for your designer in every tier
- Ad creative design: an add-on at Starter, 2 a month at Growth, 4 a month at Performance and unlimited at Full-Funnel
- Video ad scripts from Growth, and a UGC strategy from Performance
Optimization and reporting
- ROAS bidding strategy and budget pacing: weekly at Starter, daily at Growth and Performance and real-time at Full-Funnel
- Frequency cap management and creative refresh cycles from the Growth tier, to prevent ad fatigue
- A weekly performance report and a monthly strategy review in every tier
- A GA4 attribution report and a dedicated ads manager from Growth
How We Run Meta Ads
Paid social is among the strongest paid channels for D2C and e-commerce on Meta and TikTok, and for B2B lead generation on LinkedIn. Our approach combines audience psychology, creative strategy and data-driven optimization cycles, not just campaign setup and monitoring.
Four habits make the difference. We implement the Conversion API for accurate tracking after iOS changes. We build full-funnel creative from awareness to consideration to conversion, each with the right objective. We manage frequency and refresh creative to prevent ad fatigue. And we connect attribution to GA4, so results are judged on your numbers.
Which Tier Fits Your Ad Spend
Starter manages up to 2,000 dollars of monthly ad spend on Meta alone. Growth covers 2,000 to 10,000 dollars across Meta and LinkedIn. Performance covers 10,000 to 40,000 dollars across Meta, LinkedIn and TikTok. Full-Funnel is for spend above 40,000 dollars on all platforms.
Ad spend is separate from the management fee and is paid directly to the platforms. We never hold your advertising budget.
Add-Ons for Paid Social
Ad creative design, UGC sourcing and management, TikTok Spark Ads management and Pinterest Shopping Ads can be added to any plan. Pinterest also has its own service page if it is your main channel, and pricing for each add-on is listed on the packages page.
Como o trabalho é conduzido
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Discovery call
A 60-minute call covers your products or offers, margins, customer profile, past ad results and which platforms your buyers actually use.
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Audit and 90-day roadmap
In 3 to 5 days we audit your ad accounts, pixel setup and audiences, then deliver a 90-day roadmap with objectives, budgets and creative tests.
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Launch within 14 days
Business Manager, Pixel and CAPI tracking and the first campaigns go live within 14 days of contract signing.
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Reporting you can read
You get a weekly performance report, a GA4 attribution view from Growth and a monthly strategy call to review results and plan creative.
Perguntas frequentes
Which platforms are included in each tier?
Starter manages Meta only, meaning Facebook and Instagram. Growth adds LinkedIn, Performance adds TikTok, and Full-Funnel manages all platforms. TikTok Spark Ads and Pinterest Shopping Ads can be added to any plan as add-ons, so you can start narrow on Meta and widen the mix as results justify more budget.
Who pays Meta for the ads?
You do, directly to Meta and the other platforms, from your own ad accounts. Our monthly fee covers strategy, setup, creative direction and optimization only, and ad spend is always separate. You keep ownership of the accounts, the pixel and the audience data we build.
How long before Meta ads perform?
Expect an initial optimization period of 30 to 60 days while the platforms learn and creative tests run, with performance improvement expected by Month 2. We do not promise specific returns. Weekly reports show spend, results and cost per result, so you can judge progress with real data from week one.
Do you design the ad creatives?
Ad copywriting and creative briefs are included in every tier. Creative design is an add-on at Starter, then 2 designs a month at Growth, 4 at Performance and unlimited at Full-Funnel. Extra design volume is available as an add-on, and UGC sourcing and management can be added when real customer content suits your brand.
What are the contract terms?
The minimum engagement is 3 months for Starter and Growth, 6 months for Performance and 12 months for Full-Funnel. Payment is 100% upfront monthly, invoiced on the 1st and due within 7 days, by bank transfer, PayPal, Wise or Stripe. Cancelling needs 30 days written notice, and scope is confirmed in a signed statement of work.
Can you also run Pinterest or TikTok ads?
Yes. TikTok is managed from the Performance tier, and TikTok Spark Ads can be added to any plan. Pinterest is available as a dedicated Pinterest Ads service, or as an add-on to a Meta Ads package. Each platform is scoped in writing before launch, so the budget split matches where your buyers actually are.
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